By Thomas Neumann
Jul 29, 2022

Over three years ago Aldi, the German discount store, opened its first stores in Shanghai, China. The stores can also be found in many other countries such as the UK (about 960…

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By Thomas Neumann
Apr 20, 2022

Product branding uniquely identifies a product and differentiates it from other products in its category. It is a strategic combination of design, message and experience. This includes the optimal design, the material,…

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By Thomas Neumann
Mar 31, 2022

Procurement is the process of obtaining the goods your company needs to carry out its business model and fulfill customer demands. It generally refers to the final act of purchasing (buying, acquiring,…

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By Thomas Neumann
Mar 08, 2022

What does the increased imposed sanctions on Russia, assets blocked for oligarchs, airspace blocked, neutral countries as Switzerland adopting all EU sanctions and a disruption or closing of manufacturing in the Ukraine…

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By Thomas Neumann
Apr 08, 2019

8 Steps: Getting your product ready for production Getting your product ready for production? Do you have a good idea. Think that it may be a hit in stores across your country…

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By Thomas Neumann
Jan 30, 2019

Europe: Shaping the future Vienna has a long tradition as a location for high-caliber international conferences. The Vienna Congress “Shaping the Future” brought together prominent figures to discuss the main economic challenges…

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By Thomas Neumann
Jan 11, 2018

Do You Know… How to market your product and make money? Who your ideal customer is? Should you sell to wholesalers, retail stores, online retailers, or direct to the end user? Or…

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