Product branding uniquely identifies a product and differentiates it from other products in its category. It is a strategic combination of design, message and experience. This includes the optimal design, the material, the look and feel of the product including the packaging.
There are many great examples of product branding already in use. Some of them are VW, Vespa, Honda, Samsung, Apple, Stiegl Bier, Mercedes, Ikea and the well-known chocolate like Milka and the Swiss Toblerone.
Branding Examples
Let’s take Apple for example. Their products are instantly recognizable thanks to years of development, quality, simplicity, simplicity and letting the product speak for itself. Every detail of Apple’s product branding creates a unique experience for customers, including the apple that the bite was taken from.
The quality of Illy or Starbucks is another good example. A not-so-old product conquers the world with the green Starbucks logo on a plain mug. The logo with its three different coffee sizes is recognizable all over the world. Starbucks offers you a recognizable logo and a familiar checkout experience as key elements of product branding anywhere in the world. You can be in Vienna, Berlin, London, Amsterdam or Madrid and see someone walking around with a Starbucks mug.
Unlike young Starbucks, Coca-Cola has been around for over 125 years. Your product branding has stood the test of time. A cola product has some key branding elements. We all know the logo, which hasn’t changed much over time – the red color with the white unique font are recognizable everywhere.
Brand Memories for Your Customers
How many times have you walked across town, down a mall, or down a street to notice and remember a brand from a person wearing something like a t-shirt, sweatshirt, shoe, hat, or sunglasses to be reminded. People promote brands freely, whether it’s a baseball cap or a pair of sweatpants. Look and see what you see everyday.
Brand Reminders for Your Customers
How many times have you walked across town, down a mall, or down a street to notice and remember a brand from a person wearing something like a t-shirt, sweatshirt, shoe, hat, or sunglasses to be reminded. People promote brands freely, whether it’s a baseball cap or a pair of sweatpants. Look and see what you see everyday.
Product Branded Goods & Promotional Items
Promotional items come in many shapes, materials and sizes. Many of us are familiar with the simple plastic pens, keychains, bottle openers and coffee mugs. It is important that the promotional item is useful for the recipient so that it is used often. Only when used does it affect the recipient and others who see the object.
When you think of the promotional item with your unique logo, there is a lot to consider. These products should be customized items that can be branded and offered to your customers, product ambassadors, and other potential customers. These products are designed to familiarize potential customers with a company’s brand and products over time. This can include clothing, office, kitchen or even sports promotional items. There are examples of this everywhere in our society. Bags, notebooks, pens, water bottles, hats or USB sticks with a company logo are often distributed at trade fairs.
Think of a unique high quality promotional product that will highlight your brand and logo. When you choose quality and value, remember that this is a reflection of your business.
The Perfect Promotional Product
Think carefully about which promotional items you choose and why. Your branded products should serve their purpose.
- Target Audience: What is their age, size, key interests, living climate, work place, living place, hobby or sports?
- Only a few items: Depending on the list of favorites make you decision according to your audience and your companies brand.
- Budget: Most business allocate 5% or more of their revenue for marketing which may include promotional freebies or other branded merchandise.
- Brand Ambassador: His main job is to use your products regularly so that many more will learn about your brand. Create awareness or your brand.
- Distribution: What events work for you? How many products will be necessary? Is your product seasonal? Should social media, trade shows, holiday parties, contests, or other functions be used?
Whether it’s a very unique branded promotional product or branded wood pens, notepads, bottles, tote bags or other Global Trade Specialists will help you manufacture and source your customized product.
If you want to source customized promotional items from China and have any questions, please contact us. Our team in Europe or USA with our experienced China sourcing agent can guide you through the process. Whether you are in the UK, Germany, Austria, Lithuania, Italy, Holland, Spain or any other country – we are here to help.
